Though I have long been a fan of the aesthetic merits of Korean cinema, I also realize that there exists a dark side to Korean culture, a pervasive materialism that often favors beauty and perfection above all else. Designer goods and Western trappings have quickly become staples of life for modern urban Koreans. So as Korea has leapt forward in the rush of globalization, what has been lost? Director Lee Sang-woo, with his new feature Barbie, cuts right through the façade as he exposes the dark underbelly of contemporary consumerism.
A young girl (Soon-young) takes care of her sister (Soon-ja) and their mentally-ill grandfather while their mercenary uncle (Mang-tek) hatches a plan to sell her to a wealthy American. The American arrives in town with his daughter but Soon-young doesn’t want to abandon her family. The sickly Soon-ja, who plays with her Barbie and wears makeup, desperately wants to take her place. Meanwhile the American is harboring a secret.