After being in the doldrums for a few years, Korean cinema seems to have regained its stride as it rebuilds its reputation abroad. However, as much as I’m thrilled to see new Korean film festivals, on-demand ventures and a free classic Korean film youtube channel, when it comes to Korean entertainment, the word on everyone’s lips these days is k-pop.
Hollywood’s Rihanna, Beyonce, Jay-Z, Usher and co. are getting some serious challenges from the likes of 2NE1, Girls Generation, Big Bang and BoA with their sharp moves, fresh threads and slick videos. The industry has featured in many recent Korean films, like the k-pop themed drama Mr. Idol (2011) and horror White:The Melody of the Curse (2011) and its stars are also making strides to the silver screen, such as Big Bang’s Top in 71: Into the Fire (2010). Personally I don’t really listen to pop music so k-pop tends to fall just outside my radar though even I am aware when someone like Rain goes to do his military duty! The sector is so big that it’s hard to ignore it.