Korean Box Office Update (06/01-06/03, 2012)

Men in Black Stays Up Top While Domestic Releases Nibble at Its Heels

	Title	Release Date	Market Share	Weekend	Total	Screens
1	Men in Black 3 (us)	5/24/12	26.20%	533,557	2,455,318	540
2	All About My Wife	5/17/12	22.30%	474,494	2,784,894	474
3	Runway Cop	5/30/12	15.30%	334,254	453,570	431
4	Don't Click	5/30/12	12.40%	295,733	353,034	360
5	Snow White and the Huntsmen (us)	5/30/12	11.80%	261,558	452,589	443
6	The Avengers (us)	4/26/12	4.60%	96,753	6,996,984	281
7	The Taste of Money	5/17/12	2.40%	50,357	1,131,158	248
8	Madagascar 3 (us)	6/6/12	2.60%	39,738	40,912	186
9	As One	5/3/12	0.80%	19,625	1,856,843	139
10	Inazuma Eleven Go (jp)	5/24/12	0.40%	10,872	81,756	96

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Korean Box Office Update (05/25-05/27)

The Men in Black Score Big After Long Absence

	Title	Release Date	Market Share	Weekend	Total	Screens
1	Men in Black 3 (us)	5/24/12	47.50%	1,064,549	1,210,197	767
2	All About My Wife	5/17/12	24.50%	610,994	1,819,491	537
3	The Avengers (us)	4/26/12	10.30%	260,686	6,741,216	367
4	The Taste of Money	5/17/12	7.80%	193,197	951,420	412
5	As One	5/3/12	3.20%	86,339	1,775,535	277
6	Snow White and the Huntsmen (us)	5/30/12	2.90%	71,840	71,840	284
7	Inazuma Eleven Go (jp)	5/24/12	1.50%	40,393	41,668	242
8	Machine Gun Preacher (us)	5/24/12	0.40%	10,771	17,847	140
9	Mirror Mirror (us)	5/3/12	0.40%	10,443	574,969	57
10	A Muse	4/25/12	0.20%	5,498	1,337,811	52

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Korean Box Office Update (05/18-05/20, 2012)

All About My Wife Takes First Place in Close Finish

	Title	Release Date	Market Share	Weekend	Total	Screens
1	All About My Wife	5/17/12	28.70%	593,341	778,430	561
2	The Avengers (us)	4/26/12	28.70%	564,923	6,341,504	573
3	The Taste of Money	5/17/12	21.80%	444,859	568,327	641
4	As One	5/3/12	9.00%	200,091	1,619,089	387
5	Dark Shadows (us)	5/10/12	3.10%	66,722	549,733	270
6	Cold Light of Day (us)	5/17/12	2.20%	49,217	61,552	238
7	Mirror Mirror (us)	5/3/12	1.80%	40,355	557,229	164
8	Architecture 101	3/22/12	1.10%	23,916	4,078,012	124
9	The Lorax (us)	5/3/12	1.00%	23,262	290,162	134
10	A Muse	4/25/12	1.10%	22,065	1,319,085	160

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Korean Box Office Update (05/11-05/13, 2012)

The Avengers Easily Threepeats

	Title	Release Date	Market Share	Weekend	Total	Screens
1	The Avengers (us)	4/26/12	47.80%	994,319	5,446,891	734
2	As One	5/3/12	16.90%	393,323	1,227,411	512
3	Dark Shadows (us)	5/10/12	13.80%	314,355	372,745	386
4	Snow White (us)	5/3/12	5.00%	123,381	477,859	305
5	Eungyo	4/25/12	4.50%	99,840	1,226,704	310
6	All About My Wife	5/17/12	4.20%	91,426	96,751	277
7	Architecture 101	3/22/12	2.90%	67,365	4,007,674	244
8	The Lorax (us)	5/3/12	1.80%	46,562	261,893	240
9	Crayon Shin-chan (jp)	4/26/12	1.00%	26,667	259,718	130
10	The Scent	4/11/12	0.40%	10,214	1,234,209	70

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Korean Box Office Update (05/04-05/06, 2012)

The Avengers Grows, Korean Releases Lag

	Title	Release Date	Market Share	Weekend	Total	Screens
1	The Avengers (us)	4/26/12	53.50%	1,430,595	4,001,858	918
2	As One	5/3/12	16.80%	509,444	596,793	535
3	Snow White (us)	5/3/12	7.80%	248,377	285,620	385
4	The Lorax (us)	5/3/12	6.50%	194,935	202,348	462
5	A Muse	4/25/12	6.30%	182,261	1,021,437	402
6	Crayon Shin-chan (jp)	4/26/12	3.60%	121,192	230,929	293
7	Architecture 101	3/22/12	3.30%	102,765	3,879,029	248
8	The Scent	4/11/12	0.90%	27,044	1,206,640	120
9	Battleship (us)	4/11/12	0.30%	10,779	2,230,317	62
10	Untouchable (fr)	3/22/12	0.20%	5,102	1,709,560	19

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Korean Box Office Update (04/27-04/29, 2012)

The Avengers Knocks Out the Competition

	Title	Release Date	Market Share	Weekend	Total	Screens
1	The Avengers (us)	4/26/12	64.30%	1,342,576	1,636,182	963
2	A Muse	4/25/12	15.80%	389,797	553,807	519
3	Architecture 101	3/22/12	6.20%	157,166	3,622,800	316
4	The Scent	4/11/12	4.70%	115,110	1,090,057	296
5	Battleship (us)	4/11/12	3.50%	90,458	2,171,337	299
6	Crayon Shin-chan (jp)	4/26/12	3.20%	90,099	92,885	277
7	Untouchable (fr)	3/22/12	0.70%	17,742	1,688,300	108
8	Spring Snow	4/26/12	0.20%	6,330	11,238	117
9	The Hunger Games (us)	4/5/12	0.20%	4,615	604,809	67
10	Over My Dead Body	3/29/12	0.10%	3,626	982,185	42

Well summer has truly arrived as we have our first major blockbuster performance.  There was never really any doubt what would happen this weekend but the size of The Avengers' opening was very impressive nonetheless as it captured almost two thirds of the weekend box office.

Total admissions stood at an enormous 2.1 million which is among the biggest in the history of the market, it was also well over last year's 1.5 million when Thor (one of the many predecessors to The Avengers) opened.  The Korean box office share took a big hit as it shrunk to 27%, which was a bit lower than 2011's 36%, but it will likely bounce back next weekend.

The Avengers 1,342,576 opening is huge but not a patch on last year's Transformers 3's opening bow, which stood at over two million.  This early in the summer though it is a notable achievement and one must remember that The Avengers is not as popular or well known as in the United States.  Given the film's positive reaction (Twitter netizens have been raving abut it) it should continue to play well but it will face some competition for the top spot next weekend in the form of a much anticipated Korean film.  Though I wonder how much pent up demand was spent this past weekend.  The good news is that this is definitely one of the biggest Hollywood films of the year so local fare may have to face much worse during the rest of the season.

A Muse was the major opening Korean film this weekend and I've been wondering why they scheduled at the same time as such a gigantic Hollywood blockbuster.  It had a fairly good opening with 389,797 but I imagine it would have done better without the extra competition.  Awareness for this pic is high and though I have not yet read any reviews I imagine that it could play well throughout the rest of May.

Architecture 101 stayed at number three but did drop around 40%.  Its 157,166 frame is still very impressive given it is now in its sixth week.  It will need a little more to push past the four million mark but I have a feeling that it won't quite make it that far.

Despite its increase last weekend, The Scent retreated this tie around as it lost over 60% of its business.  It made 115,110 over the frame and has crossed the one million mark but will probably disappear from theatres very soon.

Battleship, after two big weekends, sank suddenly as it shed over 80% of its audience for 90,458 over the three days.  Clearly The Avengers was too much competition for it.  This also does not bode well for its stateside release.

The new Crayon Shin-chan anime film had an okay start with 90,099 while French hit Untouchable finally took a tumble as it lost most of its business, leaving it with 17,742.

Spring Snow, the other Korean film opening wide this weekend had a disastrous start this weekend as it attracted only 6,330 viewers.  I'm not surprised really as even for fans of family melodrama I can't see much appeal in this one.

The Hunger Games and Over My Dead Body were almost wiped out as they both lost over 90% for 4,615 and 3,626 respectively, the latter has likely missed its chance at getting past the one million mark.

Next week we'll see if The Avengers keeps its crown or hands it over to As One, the most anticipated Korean film of the year to date.  It has a chance but I think the band of superheroes will be taking a second victory lap.  I'm also curious to see if A Muse can improve on this week's performance.

Source: kobis.or.kr


The Korean Box Office Update is a weekly feature which provides detailed analysis of film box office sales over the Friday to Sunday period in Korea. It appears every Sunday evening or Monday morning (GMT+1) on Modern Korean Cinema. For other weekly features, take a look at Korean Cinema News and the Weekly Review Round-up. Reviews and features on Korean film also appear regularly on the site. 

To keep up with the best in Korean film you can sign up to our RSS Feed, like us on Facebook, or follow us on Twitter.

Korean Box Office Update (04/20/04/22, 2012)

Battleship Stays Afloat With Another First Place Finish

	Title	Release Date	Market Share	Weekend	Total	Screens
1	Battleship (us)	4/11/12	34.50%	516,874	1,948,608	624
2	The Scent	4/11/12	20.20%	296,923	846,007	396
3	Architecture 101	3/22/12	17.80%	268,730	3,316,655	439
4	Untouchable (fr)	3/22/12	6.00%	89,231	1,635,275	227
5	The Hunger Games (us)	4/5/12	3.40%	52,276	584,818	253
6	Over My Dead Body	3/29/12	3.30%	50,470	962,436	235
7	Titanic (us)	2/20/98	4.60%	43,375	336,272	144
8	Beauty and the Beast (us)	7/4/92	3.60%	39,949	140,555	173
9	The Ides of March (us)	4/19/12	2.10%	29,679	35,146	93
10	Heartbreaker (fr)	4/19/12	1.70%	25,198	30,263	175

A Hollywood blockbuster continues to lord over the Korean marketplace and it will likely switch with another next weekend when The Avengers rolls around but the news isn't all bad for local fare.  Even with no new openers the market share was still decent at 42%, this was a little under last year's 47% but then again a lot more tickets were sold this year as admissions were at 1.5 million versus 1.2 for 2011's similar frame.

Battleship dipped a little but remained strong with 516,874 for a first place finish.  It has already amassed nearly two million admissions but will suffer greatly at the hands of The Avengers, which opens next weekend.

The Scent, which had a mediocre start saw its fortunes reversed over the weekend as it increased 20% for a 296,923 frame, still nothing major but an encouraging sign nonetheless.

Architecture 101 had a slight uptick, even as it dropped onew spot and is now well over the three million mark after adding 268,730 admissions over the three days.

Untouchable was steady with another 89,231 tickets sold as it continues to impress with its remarkable run.

The Hunger Games continues to disappoint after its 52,276 frame, it's only over the half million mark at this point and will not make it to the next milestone.

Over My Dead Body had a slight drop and is now very close to the one million point after selling an additional 50,470 tickets.  While not a stellar result, passing the milestone would certainly save it some face.

Re-releases Titanic and Beauty and the Beast also saw small drops for 43,375 and 39,949 respectively but they won't be around much longer.

The Ides of March had a soft 29,679 opening while Heartbreaker also opened but with a slighter smaller 25,198 admissions despite a higher theatre count.  Still though, it's not everyday that you see two French films in the Korean top 10!

Next week the focus will be shifting to The Avengers, which is almost guaranteed to lure over a million viewers during its opening.  A Muse will also debut but may have a tough time as a result, despite some good buzz.

Source: kobis.or.kr


The Korean Box Office Update is a weekly feature which provides detailed analysis of film box office sales over the Friday to Sunday period in Korea. It appears every Sunday evening or Monday morning (GMT+1) on Modern Korean Cinema. For other weekly features, take a look at Korean Cinema News and the Weekly Review Round-up. Reviews and features on Korean film also appear regularly on the site. 

To keep up with the best in Korean film you can sign up to our RSS Feed, like us on Facebook, or follow us on Twitter.