Review: The Slick, Manipulative and Disappointing Secretly Greatly

When a filmmaker makes a great debut, expectations are bound to be quite high for the follow-up. Such was the case for Jang Cheol-soo, who took the world by storm with his terrific island revenge saga Bedevilled in 2010. When word first surfaced of his next feature, which would see him adapt the popular webcomic Secretly Greatly, the initial buzz was one of excitement. However, as it progressed through casting and then production, it became more and more clear that this would be a completely different kind of film, and certainly not one aimed at the audience that was so enthralled by his debut.

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Korean Box Office: Secretly Greatly Not-so-Secret in Great Debut (06/07-06/09, 2013)

The fortunes of the Korean film industry took a dramatic turn this weekend following the release of a major local film which set a slew of new records. Business was booming with almost 3 million admissions recorded over the frame, a significant jump over last year's 2.2 million and almost twice as much as last week. However, the better news was that the local market share lept to 77% (compared with 54% in 2012), following a spell when the domestic industry was having difficulty competing with Hollywood.

	Title	Release Date	Market Share	Weekend	Total	Screens
1	Secretly Greatly	13/06/05	68.90%	2,064,586	3,491,507	1341
2	Star Trek: Into Darkness (us)	13/05/30	11.30%	284,135	1,261,090	412
3	Horror Stories 2	13/06/05	5.60%	172,776	347,311	337
4	Furious 6 (us)	13/05/22	3.40%	97,707	1,708,497	291
5	The Croods (us)	13/05/16	2.60%	82,563	819,621	272
6	Olympus Has Fallen (us)	13/06/05	2.10%	60,573	113,476	283
7	Montage	13/05/16	1.70%	50,518	2,060,999	297
8	After Earth (us)	13/05/30	1.20%	37,122	524,612	270
9	The Great Gatsby (us)	13/05/16	1.00%	28,758	1,391,906	132
10	Nazuma Eleven GO (jp)	13/06/05	0.50%	16,267	30,210	99

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