Korean Box Office Update (02/03-02/05, 2012)

Nameless Gangster Leads the Charge as Local Films Clean Out the Competition

	Title	Release Date	Market Share	Weekend	Total	Screens
1	Nameless Gangster	2/2/12	38.90%	917,379	1,092,987	701
2	Unbowed	1/18/12	16.40%	406,646	2,642,340	454
3	Dancing Queen	1/18/12	12.80%	322,688	2,734,699	436
4	Tarbosaurus 3D	1/26/12	11.20%	219,930	662,139	320
5	Papa	2/1/12	7.90%	213,946	292,295	414
6	Happy Feet 2	2/2/12	4.40%	99,405	109,141	312
7	Puss in Boots	1/12/12	3.50%	83,013	2,005,691	247
8	Journey 2: The Mysterious Island	1/19/12	1.40%	36,000	1,119,487	174
9	I Don't Know How She Does It	2/2/12	1.30%	30,324	39,845	165
10	Mission Impossible: Ghost Protocol	12/15/11	0.70%	17,438	7,538,551	89

Local films dominated the marketplace this weekend as they took the top 5 spots and an 88% market share, effectively wiping out Hollywood's mark on Korean theaters over the time frame.  Total admissions stood at 2.36 million, a very healthy figure for this time of year.  The chief element of success was a strong variety of enticing projects which have mostly benefited from positive reactions.

Leading the charge was the hotly anticipated Nameless Gangster which did not disappoint, both with its positive notices and supercharged 917,379 opening weekend.  It's no small feat coming so close to the million mark at this time of year but even more encouraging in light of the strong competition from Lunar New Year's leading releases.  It will probably remain strong next weekend, likely taking the crown again but will face stiff competition thereafter following the debut of Howling.

Unbowed slowed a little over 40% in its third weekend, winding up with 406,646 which put it past 2.5 millin admissions.  Dancing Queen was next with 322,688, a 45% drop, it also crossed the 2.5 million mark.  Dancing Queen is still in the lead but Unbowed is likely to pull ahead before too long.  3 million is a guarantee for both but it will be interesting to see if they go further, especially Unbowed.

Tarbosaurus 3D dropped about a third and succeeded in lording over the numerous other children's offerings with its 219,930 take. It looks set to cross the one million mark before long, another feather in Korean animation's cap.

Papa also opened this weekend but was overwhelmed by immense local competition, finding itself lost amongst event pictures.  It pulled in 213,946 viewers in its opening bow and is not likely to improve on that in coming weeks.  Seeing how the slate was shaping up at the beginning of the year, the distributors probably should have considered pushing its release back to a less crowded weekend.

The next three entries in the chart were Hollywood kids movies Happy Feet 2 (99,405), Puss in Boots (83,013), and Journey 2: Mysterious Island (36,000).  Sarah Jessica Parker vehicle I Don't Know How She Does It was a non-starter with 30,324 while Mission Impossible 4 is now winding up its extraordinary run, amassing an additional 17,438.  Its 7,538,551 total is enormous but Transformers 3's chart-topping figure is now soundly out of reach.

The local industry is on a bit of a roll and I am now very curious to see how things will shake up over the next few weekends.  Howling pushed its release date back a week, a wise choice given Nameless Gangster's strong performance especially given the film's similar appeal.  So quick on its heels it might also have overloaded the marketplace, it is now being released February 16.  Tinker, Tailor, Soldier, Spy and The War Horse are opening next weekend but neither stands a chance of knocking Nameless Gangster from its perch.  Korean doc Two Lines will also be bowing in limited release.

Source: kobis.or.kr


The Korean Box Office Update is a weekly feature which provides detailed analysis of film box office sales over the Friday to Sunday period in Korea. It appears every Sunday evening or Monday morning (GMT+1) on Modern Korean Cinema. For other weekly features, take a look at Korean Cinema News and the Weekly Review Round-up. Reviews and features on Korean film also appear regularly on the site. 

To keep up with the best in Korean film you can sign up to our RSS Feed, like us on Facebook, or follow us on Twitter.

Korean Box Office Update (01/20-01/22, 2012)

Dancing Queen Waltzes to First Place During Busy Lunar New Year Weekend

	Title	Release Date	Market Share	Weekend	Total	Screens
1	Dancing Queen	1/18/12	23.30%	508,463	632,457	520
2	Unbowed	1/18/12	17.60%	384,102	477,465	399
3	Journey 2: The Mysterious Island (us)	1/19/12	16.70%	327,053	373,288	392
4	Puss in Boots (us)	1/11/12	14.40%	287,000	1,199,347	450
5	Mission Impossible: Ghost Protocol (us)	12/15/11	7.20%	151,106	7,186,748	276
6	Pacemaker	1/18/12	5.70%	126,629	193,025	418
7	The Neverending Story	1/18/12	3.90%	88,741	139,138	267
8	We Bought a Zoo (us)	1/18/12	3.40%	77,834	106,745	236
9	The Girl With the Dragon Tattoo (us)	1/11/12	2.30%	47,509	349,206	151
10	Love On-Air	1/5/12	1.40%	31,095	891,921	150

Business came back in a big way over the Lunar New Year weekend after a bit of a slump for local releases of late but besides the holiday bump how did the frame fare?   Despite a strong 1-2 finish from local films, the results were decidedly mixed.  The total amount of tickets sold came in at 2.18 million, up over 20% from last weekend, but down nearly 25% from last year's Lunar New Year, which fell on the first weekend of February.   The market share for local releases jumped up to 53% but with four big new films this should come as a bit of a disappointment, not to mention that the last Lunar New Year boasted a commanding 72%.

The number one movie over the holiday was the Uhm Jeong-hwa and Hwang Jeong-min film Dancing Queen which had a strong 508,463 debut amid the crowded field.  Reviews have been on the positive side but it remains to be seen how it performs in subsequent weekends.

Opening at number two was the Ahn Sung-ki starring Unbowed with 384,102.  The film opened in Busan and has received strong notices.   It's second place finish is very encouraging as it was not expected to place so high, also good news is that its total is less than 25,000 away from breakeven point already.  It will be interesting to see how this performs further down the line, specifically wether it could unseat Dancing Queen in its sophomore run.

Journey 2, a Dwayne Johnson kids vehicle from the US had a strong opening at number with a surprisingly healthy 327,053.   Holiday weekends are always a good time for family fare and in truth there wasn't much else to choose from so perhaps this should come as no surprise.

Puss in Boots, dropped three spots to number four but nevertheless managed to retain a healthy amount of its audience as it ended the weekend with 287,000 admissions which puts it comfortably over the one million mark.

Mission Impossible: Ghost Protocol saw its biggest drop to date as it garnered an additional 151,106 admissions but no one will be laughing as it easily leapt over the seven million mark, the fourth film of 2011 to do so.  I believe this makes last year the first to reach that milestone.

Pacemaker was the next new Korean release to open wide but with only 126,629 tickets sold it was quite disappointing.   Given its big marketing push and positive reviews a lot more was expected of it, of course it could grow over the coming weeks but I would be surprised if this were to be the case.

The last new Korean release was romcom The Neverending Story which came in at number 7 with 88,741.  Another lacklustre result, even if this film was not the most anticipated of the weekend's new offerings.   I expect this particular film to swiftly exits theaters.

We Bought a Zoo also opened this weekend but could only muster a paltry 77,834.  The Matt Damon family film has not impressed in any of its markets to date so this just adds to its disappointing result.   Meanwhile The Girl With the Dragon Tattoo crumbled, losing three quarters of its business and winding up with only 47,509, this after a mediocre start.

Rounding out the Top 10 was Love On-Air in its third week with 31,095 which was a calamitous 85% drop from last weekend.   Clearly it couldn't cope with the new competition.   It's total stands at 891,921 but it will now be no small task to push it past the one million milestone.

It's early days for 2012 as this is only the third weekend but it's safe to say that January has not been a good month for Korean films. Hopefully a portion of the quartet of new releases will remain strong presences in theaters over the coming weeks but we may have to wait until February when we see some big new releases, specifically the Choi Min-sik and Ha Jung-woo gangster film Nameless Gangster and the Ha Yu directed, Song Kang-ho starring thriller Howling both of which could prove substantial hits. Meanwhile, next wek sees the release of Tarbosaurus 3D, though I'm not sure wether or not it will be opening wide.

Source: kobis.or.kr


The Korean Box Office Update is a weekly feature which provides detailed analysis of film box office sales over the Friday to Sunday period in Korea. It appears every Sunday evening or Monday morning (GMT+1) on Modern Korean Cinema. For other weekly features, take a look at Korean Cinema News and the Weekly Review Round-up. Reviews and features on Korean film also appear regularly on the site. 

To keep up with the best in Korean film you can sign up to our RSS Feed, like us on Facebook, or follow us on Twitter.