PiFan 2014 Review: MY ORDINARY LOVE STORY Is Not Your Ordinary Rom-Com

By Pierce Conran

Expectations play a large role in how we consume and react to cinema, particularly in the commercial realm. Genre formulas are so clearcut than any deviation is immediately noticeable. Some variation is required to prevent things from getting stale but anything too jarring and you run the risk of alienating your audience. The new Korean romcom (or is it?) My Ordinary Love Story takes such a risk as it veers way off course, but this is one gamble that pays off in spades.

Click to read more»

Review: THE HUNTRESSES Misfire in Poorly-Plotted Blunder

By Pierce Conran

Following the recent hits Masquerade (2012) and last year’s The Face Reader, period films are set to make a big push into the Korean market in 2014 with at least six big Joseon era films poised to flood the market. Getting the ball rolling in the new year is the action comedy The Huntresses, a film initially set to debut last spring but rescheduled by distributor Showbox when the project needed more time to complete digital work in post-production. Entering a crowded Lunar New Year field alongside Miss Granny, Man in Love and Hot Young Bloods, the film is hoping to draw in family crowds with its fun premise and trio of female stars.

Click to read more»