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When online feuds lead to conflicts in the real world, things can get pretty ugly. During recent years in Korea, certain online users of computer games and texting services have taken their grudge fights to the streets where they mimic K-1 fighters’ moves and engage in a rough brawl. Such conflicts have even gained the term “hyunpi,” a hybrid neologism of Chinese and English characters that stands for “player kill in reality.” All of this might sound ridiculous to most that are unfamiliar with virtual world culture. Who would go through such a long hassle in venting out their online-anger? In the end, it’s just a game, right?
